Star Plastics announces rebranding

Engineering-grade resin producer Star Plastics, Ravenswood, W. Va., introduced a rebranding initiative. This follows the company’s recent $5 million investment in new equipment, and a global partnership with European engineering thermoplastics manufacturer LATI.

The new product brand names for the company’s engineered compounds and recycled product line are Orion Engineered Resins and reNova Recycled Resins.

“The new product line names illustrate Star Plastics’ commitment to accelerated growth and our continued evolution to meet customers’ needs, both inside the company and out,” CEO Don Wiseman said.