3D printer manufacturers UltiMaker and MakerBot, which last year finalized their merger, announced a new brand identity change that will see the UltiMaker brand focus on professional applications, and the MakerBot brand operate as a sub-brand within the education sector.
The company said the S and Method series 3D printers will be focused on supporting manufacturing, product development and other professional applications, while the MakerBot Sketch series of 3D printers will be targeted at K-12 learning.
The companies also unveiled new logos for the UltiMaker and MakerBot brands. It said its new brand architecture has been designed so that its customers can more easily find the products and applications best suited to their needs. According to the announcement, the company expects all UltiMaker hardware and software products to be rebranded over the next 12-18 months.
